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Legal: Trademarks & Guidelines

Avocent Trademark and Logo Usage Guidelines

Anyone who intends to use the Avocent name, Avocent logo as shown in the Avocent Brand Guidelines (“Avocent Logo”) or any other Avocent trademark or service mark (collectively, “Avocent Trademarks”) must become familiar with these Trademark and Logo Usage Guidelines to ensure proper use of the Avocent Trademarks, which are important and valuable assets of Avocent Corporation. The value of the Avocent brand symbol (logo and corporate identity) is immeasurable and its value increases each time it is presented properly and potentially decreases with every incorrect or improper application.

Basic Guidelines for Proper Use of the Avocent Logo

  1. The Avocent Logo, offered in horizontal and vertical formats, must be reproduced consistently. You may not modify or alter the Avocent Logo in any way, including size, proportions, colors, elements, type or any other respect. You may not animate, morph or otherwise distort the Avocent Logo's perspective or dimensional appearance. Always reproduce the Avocent Logo from electronic artwork provided by Avocent.

  2. To maximize the visual impact of the Avocent identity, the Avocent Logo must be reproduced only on the colors outlined in the Avocent Brand Guidelines (logo section).

  3. The Avocent Logo is a two-color logo and should must be used as such with the exception of a black and white application as described in the Avocent Brand Guidelines (logo section).

  4. The space around the Avocent Logo is a protected area and should must be free of any other graphic elements. Minimum space requirements are outlined in the Avocent Brand Guidelines (logo section). More space should be used when possible.

  5. The smallest online size allowed is 41 pixels; the smallest printed height is 12 mm.

  6. The Avocent Logo must be accompanied by the ® on all materials. The registered trademark symbol should always be subscript.

  7. If Avocent provides you with a substitute version of the Avocent Logo, you shall replace the Avocent Logo as soon as reasonably possible.

  8. You may not use the Avocent Logo in any way that tarnishes, blurs or dilutes the quality of Avocent trademarks or any associated goodwill. Without limiting the foregoing, you may not display the Avocent Logo on any pages that contain infringing or illegal content.

  9. You must include the following legal line on all packaging, marketing collateral or ads whenever you use the Avocent Logo:

The Avocent Logo is a registered trademark of Avocent Corporation or its subsidiaries.

For additional information regarding proper usage of the Avocent Logo, see the Avocent Brand Guidelines (logo section), which is designed for Avocent distributors, reseller partners and system integrators that are authorized to use the Avocent Logo in creating presentations, packaging, collateral or ads. Read thatis guide carefully to ensure that your usage of the Avocent Logo complies with Avocent corporate branding policy. For more detailed guidelines and information regarding proper use of the Avocent Logo, please see the Avocent Brand Guidelines (logo section).

Basic Guidelines for Proper Use of the Avocent Trademarks

  1. Always use the Avocent Trademark as an adjective, modifying the generic or common name for the good. Using the Avocent Trademarks in this way will ensure that consumers recognize the mark as Avocent branded and continue to associate it with Avocent only. For acceptable nouns to be used with specific Avocent products, see the Avocent Trademark Terminology Guide below.

    CORRECT: AutoView® switches; OSCAR® interface

  2. Do not use any Avocent Trademark as a noun, instead, use the Avocent Trademark as an adjective followed by the appropriate generic term.

    CORRECT: Order DSView® 3 management software today.
    INCORRECT: Order DSView® today.

  3. Do not use any Avocent Trademark in the possessive form.

    CORRECT: The features of the LongView® extender.
    INCORRECT: The LongView’s features.

  4. Always include a reference to ownership of the Avocent Trademark. This is particularly important where the material bears the name of a third party, such as an advertisement by a licensee or customer.

    ™ & ®[Name of trademark(s)] are Trademarks trademarks or registered trademarks of Avocent Corporation or its subsidiaries.

  5. The appropriate trademark symbol (TM for product mark; SM for service mark; or ® to denote a registered trademark or service mark) should be used with the first or most prominent appearance of the Avocent Trademark in text, and need not be used again in the document so long as the reader clearly has notice from the first use.

  6. Always use the Avocent Trademark in its proper form and take corrective action whenever improper use is detected. Improper use of a trademark can result in loss of trademark rights.


Avocent Trademark Terminology Guide

The absence of a name or logo in this list does not constitute a waiver of any and all intellectual property rights that Avocent Corporation has established in any of its trademarks or logos. The status column refers to the status of the trademark in the United States. International registrations for some trademarks may exist.

 

NameStatusDescription at First UseSubsequent descriptors
ACSadvanced console serverconsole server
AdminWorks®management softwareconsole, software
Always on. Always Avocent.STANDALONE SLOGANSTANDALONE SLOGAN
AMIQ (all models)modulemodule
AMWorks®Java-based system administration toolsoftware
AMX®switch or switch appliance, user station, switching systemswitch or switch appliance, user station, switching system
AutoView (alone or with models 200, 400, 424, 2xxx, xx15, 3xxx, 1000R, 2000R)AutoView®switchswitch, switching system
AutoView CSAutoView®AutoView CS console serverconsole server
AutoView WirelessAutoView®switchswitch, switching system, transmitter or receiver (where applicable)
AutoTuning®technologytechnology
Avocent®Avocent CorporationAvocent
Avocent logo(s)®n/an/a
Avocent Care®Avocent Care servicesservices
AVRIQ (all models)modulemodule
AVWorks®cross-platform management applicationsoftware
CCM console management applianceconsole manager, appliance
Commander®switchswitch, switching system
Companion®extenderextender
Connections®partner programprogram
CPSserial over IP network applianceappliance, network appliance
Cyclades®Cyclades CorporationCyclades
Cyclades CSCyclades®console serverconsole server
Dambrackas Video Compression®algorithmalgorithm
DS1800digital switchdigital switch, switching system or switch appliance
DSAdminmanagement applicationmanagement application, software
DSAuthDSAuth software, DSAuth Server or DSAuth PCDSAuth software, DSAuth Server or DSAuth PC, software
DSI5100IPMI proxy appliance, proxy applianceproxy appliance, appliance
DSR®KVM over IP switch or KVM over IP switch applianceswitch, switch appliance or switching system
DSRIQ (all models)modulemodule
DSView (pre-DSView 3)®management softwaresoftware, Client-based software, DSView 3 server
DSView 3DSView® 3management softwaresoftware, Client-based software, DSView 3 server
DSWebviewDSWebview browser-based softwareDSWebview server, DSWebview software, DSWebview Central Services, DSWebview Client, browser-based software
DWorksadministration utility softwaresoftware
Emerge (for wireless)®Emerge wireless/wired media player, Emerge Wireless Media Streamer (EWMS), Emerge Media Streamer (EMS), Emerge digital ECMS productextender, media player, EWMS, EMS, digital ECMS
ESP (all models)ethernet serial hubserial hub
EVRenvironmental monitor and control applianceenvironmental monitor
HMIQDHDDtransmittertransmitter
HMIQDItransmittertransmitter
HMIQSHDItransmittertransmitter
HMX (when referring to transmitter and receiver)extender systemsystem
HMX 1050/2050/1070user stationuser station
HMX ManagerHMX ManagerHMX Manager
Integratorsoftware modulemodule
Interfacepartner programprogram
KVM/netswitchswitch
KVM/netPlusswitchswitch
LANDesk®Management Suite, System Manager, Server ManagerLANDesk
LongView®extenderextender
LongView IPLongView®KVM extenders, extenders, Dual-Head (DH) extenderKVM extenders, extender, DH extender
LongView WirelessLongView®extenderextender
MergePoint 5200/5224/5240MergePoint®service processor managerSP manager, appliance
MergePoint Embedded Management SoftwareMergePoint®MergePoint Embedded Management Software (EMS)MergePoint EMS, MergePoint embedded software
MergePoint SP53xxMergePoint®service processor managerSP manager, appliance
MergePoint SPM 3300MergePoint®service processor manager softwaresoftware
MergePoint (when referencing the Infrastructure Explorer)MergePoint®MergePoint Infrastructure Explorer softwareMergePoint Infrastructure Explorer, Infrastructure Explorer, software
MergePoint Unity…Unity®KVM over IP and serial console switchswitch
MPX (belongs to Emerge product line)Emerge®Emerge multipoint high-definition wired/wireless extender system (MPX)MPX extender system (when referencing the transmitter, receiver and access points collectively), MPX access point, MPX transmitter, MPX receiver
OnBoardservice processor managerSP manager, appliance
OnSitebranch office applianceappliance
OSCAR®graphical user interface (GUI)interface
OutLook®switchswitch, switching system
PM (Avocent PM)Avocent Power Management Distribution Unit (PM PDU)PDU
PM (Cyclades PM)Intelligent Power Distribution Unit (IPDU)IPDU, power management appliance
Power ManagerPower Manager plug-in, DSView software Power Manager plug-inplug-in
Secure Rack ManagementSecure Rack Management (SRM) technologySRM technology
Simply Manage*part of Avocent logo, so stands as isn/a
SonicAdminmobile systems administration softwareadministration software, software
SonicSentinelmobile device management softwaremanagement software, software
SPCpower control devicepower control device, device
SwitchView (alone or with models 2-port, PC, SC, SC Plus, DT, USB)SwitchView®switchswitch, switching system
SwitchView IPSwitchView®remote access deviceremote access device
Take Command ®programprogram
The Power of Being There®STANDALONE SLOGANSTANDALONE SLOGAN
TSterminal server terminal server
vConsole®Java-based cross-platform graphical management utilitysoftware
XP®switchswitch, switching system